{"id":1925,"date":"2015-11-17T13:16:30","date_gmt":"2015-11-17T12:16:30","guid":{"rendered":"http:\/\/www.citm.upc.edu\/blog\/?p=1925"},"modified":"2015-11-17T16:12:34","modified_gmt":"2015-11-17T15:12:34","slug":"el-professor-del-citm-toni-bover-participa-com-a-expert-en-cgi-al-centre-de-cultura-contemporania-de-barcelona-cccb","status":"publish","type":"post","link":"https:\/\/www.citm.upc.edu\/blog\/el-professor-del-citm-toni-bover-participa-com-a-expert-en-cgi-al-centre-de-cultura-contemporania-de-barcelona-cccb\/?lang=ca","title":{"rendered":"El professor del CITM Toni Bover participa com a expert en CGI al Centre de Cultura Contempor\u00e0nia de Barcelona (CCCB)"},"content":{"rendered":"<p>El professor del CITM Toni Bover hi va participar activament en representaci\u00f3 del Centre de la Imatge i la Tecnologia Multim\u00e8dia de la UPC en l\u2019acte de presentaci\u00f3 que la prestigiosa productora EGM va realitzar al CCCB per exposar el seu treball en t\u00e8cniques <em>computer-generated imagery (CGI<\/em>) i la seva aplicaci\u00f3 al camp publicitari. <!--more--><br \/>\n<a href=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_16-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1929\" src=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_16-1-300x199.jpg\" alt=\"EGM\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_16-1-300x199.jpg 300w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_16-1-1024x681.jpg 1024w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_16-1-450x300.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>En aquest esdeveniment, el <strong>director d\u2019<a href=\"http:\/\/www.egm.es\/\" target=\"_blank\">EGM<\/a>, Enric Galv\u00e9,<\/strong> va posar l\u2019 accent en la influ\u00e8ncia cada vegada major que tenen les tecnologies CGI en la comunicaci\u00f3 publicit\u00e0ria. El cap de comunicaci\u00f3 de l\u2019 empresa SEAT, present tamb\u00e9 en el debat, va exposar el ventall de possibilitats que en el seu moment es v\u00e0ren obrir per a la companyia al treballar amb aquesta tecnologia que presenta els diferents models de SEAT. A m\u00e9s a m\u00e9s, va manifestar que la companyia apostar\u00e0 en un futur per aquestes tecnologies, tot explorant les possibilitats de les darreres produccions vinculades al v\u00eddeo i a l\u2019animaci\u00f3 3D.<\/p>\n<p><strong><a href=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_21-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1930\" src=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_21-1-300x199.jpg\" alt=\"EGM\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_21-1-300x199.jpg 300w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_21-1-1024x681.jpg 1024w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2015\/11\/EGM_-SHOW_CGI15_21-1-450x300.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Toni Bover<\/strong>, per a la seva banda, va exposar el paper que juga l\u2019 universitat en aquest engranatge. Les tecnologies CGI tenen un pes destacat en la formaci\u00f3 de grau i postgrau del CITM i va un fer <strong>rep\u00e0s de la col\u00b7laboraci\u00f3 del centre amb EGM<\/strong>, una sinergia que ha provocat que un ventall d\u2019 alumnes, de diferents promocions, hagin anat entrant amb la mateixa productora per traslladar el seu coneixement al m\u00f3n empresarial. Ara mateix a la plantilla EGM hi ha diversos ex-alumnes del CITM. A m\u00e9s a m\u00e9s, la vinculaci\u00f3 es consolida amb la incorporaci\u00f3 d&#8217;un altre professor del CITM, <strong>Joan Guasch, com a director de la producci\u00f3 audiovisual d\u2019EGM. <\/strong>Precisament, <strong>Joan Guasch <\/strong>va exposar les l\u00ednies de treball de l\u2019empresa, aix\u00ed com un tast del nous projectes dels serveis CGI.<\/p>\n<p>L\u2019 acte anava dirigit principalment a ag\u00e8ncies de publicitat, empreses de comunicaci\u00f3 i productores vinculades al m\u00f3n de la imatge.<\/p>\n<p>Els postgraus del CITM en <a href=\"http:\/\/www.citm.upc.edu\/cat\/estudis\/postgraus\/cursos\/postproduccio-motiongraphics-i-visual-effects\/31523700\/\" target=\"_blank\">Postproducci\u00f3. Motion Graphics i Visual Effects<\/a> i <a href=\"http:\/\/www.citm.upc.edu\/cat\/estudis\/postgraus\/cursos\/lespai-virtual-de-la-fotografia-a-la-realitat-augmentada\/31519700\/\" target=\"_blank\">L&#8217;espai virtual: de la fotografia a la realitat augmentada<\/a> aprofundeixen en aquestes tecnologies d&#8217;imatge generada per ordinador i les seves aplicacions en diferents \u00e0mbits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El professor del CITM Toni Bover hi va participar activament en representaci\u00f3 del Centre de la Imatge i la Tecnologia Multim\u00e8dia de la UPC en l\u2019acte de presentaci\u00f3 que la prestigiosa productora EGM va realitzar al CCCB per exposar el seu treball en t\u00e8cniques computer-generated imagery (CGI) i la seva aplicaci\u00f3 al camp publicitari.<\/p>\n","protected":false},"author":2,"featured_media":1927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[143,186,305],"class_list":["post-1925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cgi-2","tag-citm","tag-egm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/posts\/1925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/comments?post=1925"}],"version-history":[{"count":6,"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/posts\/1925\/revisions"}],"predecessor-version":[{"id":1938,"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/posts\/1925\/revisions\/1938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/media\/1927"}],"wp:attachment":[{"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/media?parent=1925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/categories?post=1925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.citm.upc.edu\/blog\/wp-json\/wp\/v2\/tags?post=1925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}