{"id":2409,"date":"2016-09-14T15:55:02","date_gmt":"2016-09-14T13:55:02","guid":{"rendered":"http:\/\/www.citm.upc.edu\/blog\/?p=2409"},"modified":"2016-09-14T16:20:45","modified_gmt":"2016-09-14T14:20:45","slug":"la-biblioteca-de-disseny-mes-gran-del-mon-adquireix-un-treball-del-graduat-en-multimedia-adrian-moran","status":"publish","type":"post","link":"https:\/\/www.citm.upc.edu\/blog\/la-biblioteca-de-disseny-mes-gran-del-mon-adquireix-un-treball-del-graduat-en-multimedia-adrian-moran\/?lang=ca","title":{"rendered":"La biblioteca de disseny m\u00e9s gran del m\u00f3n adquireix un treball del graduat en Multim\u00e8dia Adri\u00e1n Mor\u00e1n"},"content":{"rendered":"<p>La <a href=\"http:\/\/library.hyundaicard.com\/index.hdc\" target=\"_blank\">biblioteca de disseny Hyundai Card<\/a>, ubicada a Corea del Sur i coneguda per ser la biblioteca m\u00e9s gran del m\u00f3n especialitzada en disseny, ha adquirit una animaci\u00f3 realitzada per Adri\u00e1n Mor\u00e1n, graduat en Multim\u00e8dia pel Centre de la Imatge i la Tecnologia Multim\u00e8dia de la UPC.<!--more--><\/p>\n<p>El treball \u00e9s una <strong>animaci\u00f3 inspirada en la pel\u00b7l\u00edcula \u201cEl club de la lucha\u201d<\/strong>, un film de 1999 dirigit per David Fincher i protagonitzat per Edward Norton i Brad Pitt. Una pel\u00b7l\u00edcula que, amb el pas del temps i sobretot amb el format DVD, es va anar convertint en un treball de culte.<\/p>\n<p>Adri\u00e1n Mor\u00e1n\u00a0va desenvolupar aquesta animaci\u00f3 a les aules del CITM durant la realitzaci\u00f3 del <a href=\"http:\/\/www.citm.upc.edu\/esp\/estudis\/postgraus\/cursos\/postproduccion-motiongraphics-y-visual-effects\/31623700\/\" target=\"_blank\">postgrau en Postproducci\u00f3 Audiovisual Avan\u00e7ada<\/a>, dirigit pel professor Joan Guasch.<\/p>\n<p>Veure l&#8217;<strong>animaci\u00f3 Fight Club<\/strong>, d&#8217;Adri\u00e1n Mor\u00e1n:<\/p>\n<p><a href=\"https:\/\/vimeo.com\/35717352\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2412 size-full\" src=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/CapturaAdrianMoran.png\" alt=\"CapturaAdrianMoran\" width=\"852\" height=\"529\" srcset=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/CapturaAdrianMoran.png 852w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/CapturaAdrianMoran-300x186.png 300w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/CapturaAdrianMoran-483x300.png 483w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/a><\/p>\n<p>Durant la seva etapa com a alumne del postgrau, Adri\u00e1n va publicar aquest i altres treballs seus en diferents espais destinats a compartir i difondre nous projectes i con\u00e8ixer nous professionals, nous creadors i alumnes de tot el m\u00f3n vinculats al disseny, l\u2019animaci\u00f3, el v\u00eddeo, la fotografia, la creaci\u00f3 en 3D o els videojocs.<\/p>\n<p>Plataformes com Vimeo, YouTube, Nubelo o Behance recullen treballs d\u2019estudiants i professionals que volen mostrar les seves obres a una \u00e0mplia gamma de clients finals, \u00e9s a dir, productores audiovisuals, ag\u00e8ncies de publicitat, grups de comunicaci\u00f3, editorials i empreses en general. La biblioteca Hyunday Card va descobrir el treball d\u2019Adri\u00e1n Mor\u00e1n en una d\u2019 aquestes plataformes i va contactar directament amb ell per a poder comprar-li el treball.<\/p>\n<p><a href=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/Biblioteca.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2410\" src=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/Biblioteca-300x178.jpg\" alt=\"BibliotecaHyunday\" width=\"300\" height=\"178\" srcset=\"https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/Biblioteca-300x178.jpg 300w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/Biblioteca-500x296.jpg 500w, https:\/\/www.citm.upc.edu\/blog\/wp-content\/uploads\/2016\/09\/Biblioteca.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>La direcci\u00f3 art\u00edstica de la biblioteca est\u00e0 en mans d\u2019un jurat internacional format per un cr\u00edtic d\u2019art angl\u00e8s guanyador del Lle\u00f3 d\u2019Or, un t\u00e8cnic destacat del MOMA (Museu d\u2019Art Modern de Nova York) i un periodista especialitzat en disseny que escriu per a mitjans de tot el m\u00f3n. Ells, juntament amb els responsables coreans de la Biblioteca, han dissenyat la l\u00ednia editorial que marca l\u2019elecci\u00f3 dels diferents treballs que omplen estanteries, vitrines i pantalles digitals d\u2019aquesta original biblioteca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La biblioteca de disseny Hyundai Card, ubicada a Corea del Sur i coneguda per ser la biblioteca m\u00e9s gran del m\u00f3n especialitzada en disseny, ha adquirit una animaci\u00f3 realitzada per Adri\u00e1n Mor\u00e1n, graduat en Multim\u00e8dia pel Centre de la Imatge i la Tecnologia Multim\u00e8dia de la UPC.<\/p>\n","protected":false},"author":2,"featured_media":2419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[98],"class_list":["post-2409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-multimedia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"La biblioteca de disseny Hyundai Card, ubicada a Corea del Sur i coneguda per ser la biblioteca m\u00e9s gran del m\u00f3n especialitzada en disseny, ha adquirit una animaci\u00f3 realitzada per Adri\u00e1n Mor\u00e1n, graduat en Multim\u00e8dia pel Centre de la Imatge i la Tecnologia Multim\u00e8dia de la UPC. 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