PENTALAB is the generic name used to designate a group of technology transfer and research laboratories currently operating as part of the UPC’s Centre de la Imatge i la Tecnologia Multimèdia (CITM) (Image Processing and Multimedia Technology Centre). These laboratories lead the most groundbreaking and innovative projects in the fields of photography and multimedia technologies and aim to incorporate knowledge gained while teaching undergraduate and postgraduate programmes and transfer it to the business sphere.

The five PENTALAB laboratories of the Image Processing and Multimedia Technology Center are:

  • Laboratori de Qualitat de la Imatge (LQI) (Image Quality Lab):

The Laboratori de Qualitat de la Imatge (LQI) (Image Quality Lab) was created in 2003 to meet the need to create standards of measurement and reliable methods of evaluation as a result of the implementation in digital imaging. This revolution led to the creation of this centre for research and project development, which provides tools for characterising and calibrating the performance of digital tools and sets specific work standards and protocols for measuring quality. The knowledge gained is not just integrated into undergraduate and postgraduate instruction, but is also transferred to companies and managing institutions and/or consumers of images. The LQI has signed cooperation agreements with the Institut Amatller d’Art Hispànic, Museu Picasso de Barcelona and UPC’s GenomVisió, for which it has created some knowledge transfer projects. Moreover, the teachers associated with the LQI have presented 14 research projects and papers in national and international congresses.

  • Laboratori d’Interacció Humà-Computadora(HCIL) (Human-Computer Interaction Lab)

At the Laboratory for Human – Computer Interaction (LIHC) at the Image and Multimedia Technology Centre, we develop research projects on the interaction between people and computers and other devices, such as smartphones, tablets or games consoles. The purpose of this research is to improve understanding of the cognitive, emotional and behavioural processes generated during this interaction and, based on this knowledge, to be able to make appropriate design and graphic interface decisions and compare or provide support for specifications, user guides and recommendations focusing on providing a positive user experience. We also develop knowledge transfer projects, under the framework of which websites and other multimedia applications can be assessed and tested, such as educational material, for re-design and improvement, or video games, for improved playability, among other options. The laboratory works for businesses and organisations requiring advice for developing spaces on the internet, applying User-Centred Design and, also for the development of other interactive multimedia applications including video games, placing the user at the centre of the creative process. We have specially-adapted rooms and modern high-end technology, such as a top of the range "eye-tracking" device usability testing, and all the components necessary for use with different devices: computers, tablets or consoles.

  • Laboratori de Continguts i Aplicacions Interactives Multimèdia (LCAIM) (Interactive Multimedia Content and Applications Lab)

The Laboratori de Continguts i Aplicacions Interactives Multimèdia (LCAIM) (Interactive Multimedia Content and Applications Lab) is a resource of the Image Processing and Multimedia Technology Center that was recently created to develop advanced web projects and other latest-generation interactive applications. The LCAIM has developed leading products such as video games, teaching materials and web applications while using the most up-to-date technologies. In pursuing its activities, the Interactive Multimedia Content and Applications Lab counts on the cooperation of other departments, institutes and research centres at the Universitat Politècnica de Catalunya.

  • Laboratori Audiovisual(LAV) (Audiovisual Lab)

The Laboratori Audiovisual (LAV) (Audiovisual Lab) operates as a production and research centre focusing on the most recent techniques in recording, production and post-production of audiovisual content while using the latest technological techniques and innovations. The LAV is used to develop projects related with advertising (ad spots), video streaming and IPTV, as well as news reports and documentaries, for conventional television and Internet TV. It has a 225-m2 studio fully equipped for professional recording, with the most cutting-edge features for recording video and capturing high-quality sound. Furthermore, the Audiovisual Lab works with the software necessary for creating video montage, composition and image retouching, post-production and special effects.

  • Computer Generated Imaging Lab (CGI)

The Computer Generated Imaging Lab is a resource of the CITM dedicated to research, development and innovation in the relationships established between photography and computer-created images. The research activities pursued at the CGI Lab are used to update and innovate teaching materials and to create new ways to use them for commercial application in companies and organisations. The aim is to meet the professional training needs involved in creating images by computer while learning more about software tools and work processes employed to integrate virtual objects into photographic images. The CGI Lab is behind the online postgraduate course “Fotografia i CGI” (Photography and CGI), which explores the possibilities of integrating virtual elements into real photos. The company EGM, one of the leading photography service firms in Europe, collaborates on the course.